Itazura na Kiss Review - 75/100




It’s quite ironic: Itazura na Kiss is based on a manga that started its serialization in 1990, and was probably one of the pioneers in the shoujo romantic comedy-genre, and its premise still stands out as an original one: never have we travelled this much into the life of the lead couple. Where most stories just follow half a year or in the extreme cases go on until the wedding, Itazura na Kiss goes even further, and it ends when the main couple is happily married, and between the 25 and 28 years old. It’s such a shame that the creators of the anime just couldn’t handle such an awesome premise.
The series starts out hilarious, though. Both Kotoko and Irie (the series’ main couple) have a great sense of humour and love to tease each other when they can, making for a few priceless situations. Unfortunately, it quickly becomes apparent that the creators just want to do too much with this series, but have no idea how to fill up its time. As soon as the characters enter college, this series descends into a bit of a mess: the creators keep throwing random love rivals at the main couple, in order to supposedly test the strength of their relationship, but none of the love-rivals make ANY impact, and are just carbon copies of their previous version.
The big problem is that the creators are just terrible at creating dramatic climaxes. They try over and over, but with one or two exceptions, they all fall flat, are too rushed, forced, superficial and cheesy and make the majority of this series (from episode eight to around episode 20) a pain to sit through, especially since the humour also becomes really dull and repetitive around that same time. The characters also hardly develop, due to this shallow drama, and there’s very little that’s actually worth watching.
But thankfully, this series changes entirely once the characters finish university, and get a job. It’s here where this series finds its former magic back, and drops its superficial climaxes. The humour comes back, and the time that Kotoko and Irie spend at work is really entertaining and heart-warming. It’s here where the characters finally develop and grow up, and this series closes off with a really enjoyable finale.
Overall, I wouldn’t exactly recommend you to sit through the really dull middle part, but it does reward you in the end when everything comes together. It’s the perfect example of why extra drama isn’t necessarily good for a series, and for Itazura na Kiss, it’s mostly the light moments where the creators aren’t obsessively trying to strengthen Irie and Kotoko’s relationship. Subtlety is definitely not this series’ greatest point, and it should have focused its time at the slice of life moments, and making the viewer laugh instead of these shallow love triangles. I really liked this series when it first started, but unfortunately, the creators just couldn’t live up to this series’ potential.
| Storytelling: | 7/10 |
| Characters: | 8/10 |
| Production-Values: | 7/10 |
| Setting: | 8/10 |












